OCTOBER 16, 2013
PPI GETTING "SOCIAL" IN DAYTIME
PPI RELEASING ANNOUNCES LAUNCH OF "THE ELECTRIC PLAYGROUND"
WEEKLY HALF-HOUR CLEARED IN OVER 75% OF U.S. FOR FALL 2011
Los Angeles, E3 Expo – June, 6 2011 - PPI Releasing announced that the weekly entertainment news program, The Electric Playground, is set to launch in September 2011 and has been cleared in 75% of USHH including WABC, New York; KABC, Los Angeles; WCIU, Chicago; WFAA, Dallas; KGO, San Francisco; WCVB, Boston; KING, Seattle; KSTP, Minneapolis; KNXV, Phoenix and KXTV, Sacramento. Stations from the ABC Owned, Scripps, Belo, Gannett, Hubbard, Newport and Journal groups, among others, have also cleared the series for 2011-12.
“EP is the entertainment news magazine of tomorrow that’s available today,” said Ritch Colbert, a Principal of PPI Releasing. “We’ve put together an outstanding clearance list, a testament to The Electric Playground’s unique fusion of highly engaging, daily television and an appealing environment for advertisers.”
PPI first introduced the series as The Electric Playground Buying Guides, consisting of four quarterly one-hour programs beginning in Q4 2010 and plans to expand the offering to a M-F day and date strip in Fall 2012. A uniquely versatile offering, The Electric Playground weekly can be aired as a one-hour program or as two weekly half-hours.
“Electric Playground is entertainment that speaks directly to our viewers,” said Isaac Turner at KMSS in Shreveport. “EP creates the perfect platform for our advertisers, especially during key buying seasons year round.”
A staple on the airwaves since 1997, The Electric Playground is a daily half-hour entertainment news series covering all things popular culture, including movies, TV, videogames, music, comics, collectibles, gadgets, mobile apps & devices. EP is executive produced by host, Victor Lucas, and Emmy Award-winning Greedy Productions, program supplier to Discovery, G4, Disney, Citytv, Turner, Rogers, SCI FI Australia and broadcasters around the world. Current hosts and correspondents include Scott Jones, Briana McIvor, Jose Sanchez, Miri Jedeikin and Shaun Hatton, from studios in Vancouver and bureaus in Toronto, Los Angeles, and San Francisco.
“It is unbelievably exciting for my team and I to be bringing The Electric Playground into American homes in such a massive way,” expressed EP creator, Victor Lucas. “PPI has done an incredible job with clearances and we’re eager to work with our amazing list of broadcast partners to bring US viewers behind-the-scenes coverage of everything cool going on in the world of entertainment, videogames and tech!”
Greedy Productions currently has a multi-year contract with Rogers Media to produce both daily and weekly versions of The Electric Playground as well as Reviews on the Run, a daily companion show to EP with up-to-the-minute movie, videogame, app, tech and gadget reviews. PPI Releasing is offering both series as a Monday through Friday strip to cable in 2011 and broadcast in 2012.
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